The Great Portfolio Shift: How Private Wealth is Driving Demand for Alts and Credit Data Solutions

December 15, 2025
Read Time: 7 minutes
Authors: James DeAlto
Finance & Markets
Hedge Funds

Private wealth demand for alternatives is reshaping the investment landscape, motivating managers to develop an assortment of fund structures and vehicles, installing as many avenues as possible for the wealthy retail investor to get in on alternative asset classes.

Such capital inflows are influencing private markets and driving demand for institutional-grade infrastructure. The modern wealth retail portfolio bears little resemblance to the early 2000s portfolio. Similarly, asset management firms’ data infrastructure bears no resemblance to that of the early 2000s. The great generational wealth transfer necessitates a great portfolio shift — and modernized private market infrastructure to make it possible.

Firms will have to overcome challenges in data management and operations in managing due diligence, liquidity, valuations, and reporting. Here are some of the ways high-net-worth (HNW) retail investors’ preferences are shaping the public-private portfolio mix and ways that buy side firms are opening retail access to alternatives.

What do wealthy retail investors want? Alternatives.

Word on the street is ultra-high-net-worth (UHNW) individuals ($30 million+), family offices, and private wealth managers will account for at least 30% to 40% of flagship fund capital in the next few years.i Buy-siders are listening: 48% of wealth and asset management professionals said tapping new client segments will be important to ensure growth while 48% said providing greater access to private assets is also important to their success.ii There are more wealthy individuals than ever before, and there is the largest transfer of wealth in US history taking place.

The desirable moniker — accredited investor — is much less exclusive than it used to be. The SEC has shifted its policy so that closed-end retail funds are no longer subject to the informal 15% cap on allocations to private funds. The SEC’s Investor Advisory Committee is on the case, calling for reforms but endorsing registered funds as the optimal way for retail investors to access private markets, touting registered funds’ favorable regulation, diversification, and professional management.iii

Market structure changes are allowing everyone to get in on the retail action. Hedge funds no longer have to trade through banks; they can now interact directly with retail flow. And it is easier now more than ever for both accredited and nonaccredited investors to receive allocations to private markets. Average daily retail order volume rose 18.5% to 32 million over the past year.iv Large asset managers are using partnerships with asset managers that already serve them “to expand beyond the traditional backers of alternative assets — including pensions, insurance companies, endowments and sovereign wealth funds.”v

At the same time, the private wealth channel is widening access, allowing affluent investors to participate in what was once the exclusive domain of institutions. BNY Wealth reported that 55% of family offices plan to increase their allocation to private equity funds in the next 12 months — the highest of any asset class.vi

When do younger wealthy retail investors want alternatives? Now.

Baby boomers will be leaving their assets to Gen X, Millennials, and Gen Z — a decidedly different character of Americans who either grew up in the information age or are digital natives who have never known a world without the internet. Younger investors want choice, personalized portfolios, and a measure of active control; they are tech-forward people, and most critically, they want it...now. Further, wealthy investors have a penchant for assets that have an emotional appeal, and love owning pieces of fine art, music royalties, and entertainment — including professional sports assets.

Sports investing is a diversifying portfolio strategy for wealthy private banking clients, with potential for multiple revenue streams, from ticketing platforms, merchandising, and media rights to venue and facility operations. Sports infrastructure assets like athletic venues or mixed-use developments offer investors tangible assets with more standard valuation methodologies while still gaining a piece of a glamorous sports brand.

Managers keen to capture their shares of this massive source of new retail inflows will need to cater to digital native Millennials and Gen Z investors that value highly personalized, responsive, transparent customer experiences.

Retail private market onramps are open but slippery

Our industry has opened plenty of entry lanes for retail investors. But with each elaborate structure or vehicle comes elaborate data management demands. Interval funds offer regular redemption opportunities to investors at agreed-upon frequencies, but they sometimes act as close-ended and other times open-ended. If adding this type of semi-liquid fund, the firm must marshal intricate data management across individual accounts, account groupings, and strategy layers. For example, a fund's distribution rate is calculated by annualizing the most recent amount paid per share to investors and dividing the resulting amount by the fund's NAV.vii Accurate NAV calculations are reliant on their ability to accurately reconcile portfolio-level valuation data for illiquid assets with investor-level transaction data.

Interval, evergreen, and SMA structures cater to affluent retail investors

Investors are asking for liquidity, and two-thirds of managers surveyed now have at least one vehicle offering investors some form of periodic redemption (up from around half in 2023) via interval funds and BDFs.viii Investors, particularly individuals, do not want to be tied up for 10 years without seeing returns, fueling interest in funds that offer some level of liquidity. Most of the marquee asset managers have launched semi-liquid evergreen funds, which have continuous capital raising and redemption features and can have widely diversified portfolios across vintage year, transaction type, industries, manager, asset classes, and geography.

Treasury managers need to harmonize heterogeneous datasets and valuation methodologies from these diversified portfolios. Moreover, they are often sourced from multiple administrators or sub-advisors, adding another level of complexity. To accomplish this, their data platform must offer real-time integration of performance, liquidity, and exposure data for up-to-date NAVs and other investor reports. High-end investors expect detailed insights into current returns, capital balances, and outstanding commitments.

UHNW investors and managers have also been embracing SMAs, for greater customizability of portfolio strategies and offsetting tax liabilities, since they offer direct ownership instead of being part of pooled vehicles. Hedge funds recorded a ~50% increase in investor requests for investment via SMAs in 2024 alone.ix Recently, managers have been launching their own hedge funds on the backs of three or four SMAs — or even a single SMA from a single client. This structure captures the desirable HNW investors, while also freeing up cash and preserving better liquidity.x Firms that want to capitalize on this trend among wealthy investors would install centralized data architectures capable of unifying valuations, positions, and risk metrics across bespoke account structures.

All of these different funds require unique datasets to satisfy retail investor reporting requests, with timely and precise reporting.

Private credit retail boom and data challenges within

Despite the sounding of systemic risk alarms by prominent industry mouthpieces, the private credit democratization boom continues, filling the lending gap with direct, floating-rate structures, and attractive risk-adjusted returns. Retail investors are gaining exposure to the asset class by way of various structures, including ETFs, open-ended private credit/real estate funds, and feeder funds. Asset-based finance (ABF) is ruling the private debt roost right now, representing an estimated $25 trillion ABF market that is showing no signs of slowing. According to SIFMA, asset-backed securities issuance and trading grew almost 17% year over year in both months of September and October 2025.xi However, ABF’s large pools of loans mean that firms scaling ABF portfolios often run into difficulties bringing new loan tapes into their systems, ingesting and normalizing disparate data and from many sources dealing with tens or hundreds of thousands of borrowers and data for the underlying collateral. Sound loan tape management is the prerequisite to managers’ seamless monitoring of portfolio health, calculating daily NAV, ensuring accurate forecasts, compliance, and investor trust.

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Scaling Investors, Shrinking Margins

Working with a larger volume of less expert investors inevitably drives down the average ticket size while simultaneously pushing up the costs associated with administration, compliance, and reporting. This implies that the greatest challenge for alternative fund managers may not be whether they can attract UHNW, HNW and retail investors, but whether they can do so profitably. 2024 EY Global Alternative Fund Surveyxii

Private wealth is redefining access to alternatives

Managers that can deliver real-time, high-resolution analytics and reporting across portfolios containing private credit assets will win the great portfolio shift. Private market funds are being distributed to affluent retail investors in myriad ways. When the US executive order came down in August calling for more private markets access in 401ks and other defined contribution plans, it was less a door opening and more a door unlocking.

Regulators and policymakers are deliberating, attempting to shape a healthy market that considers liquidity issues, investor education, and other legal considerations before this ship can set sail. I expect it to be 3-5 years before private assets are easily accessed through retirement accounts. Until then, there is plenty of opportunity to capture wealthy investors' business while shoring up data and operational infrastructure to be scalable and flexible enough to accommodate the massive bursts of volume.

James DeAlto

Authored By

James DeAlto

As an Account Manager at Arcesium, James partners with leading firms across the investment management industry to optimize their data and operational strategies and generate long-term value. Leveraging his buy-side experience and deep understanding of the client perspective, he helps investment managers tackle today’s complex and rapidly evolving landscape with precision and confidence.

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Sources:

[i] CNBC, November 6, 2025. https://www.cnbc.com/2025/11/05/wealthy-investors-expected-to-drive-32-trillion-alternatives-boom.html

[ii] Natixis, March 24, 2025. https://www.im.natixis.com/en-us/insights/investor-sentiment/2025/wealth-industry-survey

[iii] SEC, September 11, 2025. https://www.sec.gov/files/iac-private-markets-091125.pdf

[iv] Hedgeweek, October 31, 2025. https://www.hedgeweek.com/hedge-funds-eye-retail-driven-options-and-structured-products-opportunities/

[v] Bloomberg, November 4, 2025. https://www.bloomberg.com/news/articles/2025-11-04/rowan-targets-retail-focused-firms-to-back-private-asset-growth

[vi] CNBC, November 5, 2025. https://www.cnbc.com/2025/11/05/wealthy-investors-expected-to-drive-32-trillion-alternatives-boom.html

[vii] FINRA, January 29, 2025. https://www.finra.org/investors/insights/interval-funds

[viii] Dechert, October 6, 2025. https://www.prnewswire.com/news-releases/new-research-shows-private-credit-fund-structuring-evolution-driven-by-investor-demand-for-liquidity-customization-rated-notes-and-co-investment-302575764.html

[ix] IQ-EQ, July 15, 2025. https://iqeq.com/insights/the-rise-of-smas-in-hedge-funds-trends-and-considerations/

[x] Bloomberg, November 5, 2025. https://www.bloomberg.com/news/articles/2025-11-05/hedge-fund-hopefuls-accept-multistrat-pact-in-search-for-cash

[xi] SIFMA, November 2025. https://www.sifma.org/resources/research/statistics/us-asset-backed-securities-statistics/

[xii] EY, 2024 EY Global Alternative Fund Survey. https://www.ey.com/en_us/insights/wealth-asset-management/how-can-alternative-fund-managers-shape-new-horizons-of-opportunity

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